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The Impact of Population Distribution on Ethnic Retail Location

Due to the importance of consumption in the urban economy, increasing consumer demand, and rising ethnic business activities, ethnic retail has become a topic of growing interest in the academic community. The article uses census and supermarket location data to examine the distribution of ethnic Chinese supermarkets in the Toronto CMA area. Utilize consumption data to estimate the sales potential. The Chinese ethnic supermarket's trade area was determined using the buffer zone and Thiessen Polygon. Additionally, this research analyzed the population characteristic within its trade area for specific cases. The study's findings indicate that (1) the Toronto CMA does have a geographical pattern of Chinese supermarkets moving to the suburbs; (2) Chinese communities continue to be the primary location consideration for some Chinese supermarket operators; and (3) a sizable proportion of companies has begun to shift to a new business model services South Asian population.

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